Platinum - forever gorgeous

Platinum was popular as a jewellery metal until the early 20th century, but disappeared from jewellery metal use around the time of the World Wars. This pale, durable precious metal was needed for military use, but since then this heavier platinum metal than gold has made a comeback in jewellery.

Platinum is known for its strength, durability, weight and neutral silvery-white hue. Platinum's high melting point makes it challenging to cast jewellery, but its toughness and unique beauty in the final result is worth all the effort! Platinum is therefore ideal for jewellery that is subject to daily wear and tear and, as a hypoallergenic metal, is also an ideal choice for sensitive jewellery wearers.

Platinum's rarity makes it a more valuable jewellery metal than gold, so the use of platinum in a ring will affect the price of the final piece of jewellery. However, platinum jewellery can easily last for generations due to its toughness and good wear resistance. It's a valuable purchase, but certainly more long-lasting and maintenance-free than, say, white gold that looks a little the same on the surface. Retaining its pale hue, a platinum ring will bring joy to its wearer every day for decades to come.

When you buy a Festive product, you can always choose a unique platinum material and be sure that your jewellery will always look great!